Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web



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Content Strategy for the Web Kristina Halvorson ebook
Publisher: New Riders Press
Page: 135
ISBN: 0321620062, 9780321620064
Format: pdf


I personally think it's a sad example of sexism on the web, but my responsibility on the blog is to note valuable strategies, and this one certainly can deliver. It's too limiting to constrain content strategy to the domain of web communications only. No longer do people like visiting a retail store and checking out the goods that they want to purchase. Finding yourself wishing you'd read a book a few years earlier often indicates how useful it could be to your work, your life, your knowledge. Shopping habits have changed over the last few years. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. There ARE best practices at this point that you can implement. There ARE content strategies that work. Pro-Active Reputation Management Featured Content. There ARE ways to listen to what's being said on the web and take definitive actions in response to that information. The most effective web strategies include 4 different kinds of content.